Since the late 19th century, postcards have remained one of the most popular ways of getting in contact with people via direct mail. Unlike online mail, postcards are tangible, they have unique design and feel more personal, which ensures that they actually get read.
When it comes to direct mail marketing, postcards are very cost effective and offer a high return on your investment. With postcards, there is no need for envelopes. They provide you with the freedom to be creative with your design and to share your story in a visual way. In contrast to buying ad space, with postcards (and other forms of direct marketing) you have the advantage of knowing exactly who is receiving your promo materials, which allows you to know your target audience better.
